John Thornhill Personal Coaching: week 8

Well, it’s week 9 for most of the others on the course, but I’m still behind, and working on week 8 stuff.

Week 8: we are supposed to be creating our sales letter (Did I mention I had finished my ebook?). John warned us we might find this difficult. Well I can tell you, I have really struggled. We have good course material, and goodness knows, I have read through enough sales letters during the last three years – I should be able to write one no trouble.

And I am, really. It’s just taking me longer than I imagined it would. I’m used to just writing like you would speak. I mean, you don’t think about every word or sentence you are going to say when you are talking  (well, there are times when maybe we should, I know…) to someone, and that’s how I generally write best. The words just come, and I write them down.

Now, I am having to stop and ask myself if my words will be having the effect I want them to have on the reader. I am having to think about what I am saying. Once I have to stop and think, the words don’t flow.

Perhaps there is my answer: I should just write, then go back and edit afterwards. Meanwhile, I am firmly of the opinion that once I have some income from all of this, someone else will probably be writing my sales letters!

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