When I started using the internet back in 2001, I was constantly coming across terms I didn’t understand. My idea with this page is to build a list of these terms as I go. If you come across something that’s puzzling you, I’d love you to ask me about it. I’ll add it to the list. If it’s something I don’t know, I’ll find out. That way, we both can learn.

Oops! How do you ask me? Send me an email : admin@sue-french.com

Cheers,

Sue

 The Glossary

Affiliate marketing: selling someone else’s product in return for a commission. Believed by many marketers to be the easiest way to get started in internet marketing because you don’t have the worries of creating your own product, supporting customers and so on.

Affiliate: a person who sells other people’s products in return for a commission.

Autoresponder: a utility that allows you to send email messages automatically. The simplest example is the reply you might get from someone who is on vacation when you send them a message. Internet marketers pre-load them with messages that can be sent to recipients at pre-determined time intervals, e.g. the series of mails you receive if you subscribe to an e-course.

Download: as a verb – to transfer a file from a website to your own computer; can be used as a noun to refer to such a file.

Ebook; e-book: an electronic version of a book which can be downloaded from a website.

Email list: a list of people who have given a marketer permission to send them emails by “opting-in” to receive a newsletter, free gift, or other information. Also referred to simply as “list” or “opt-in list”.

Ezine; e-zine: (pronounced ee-zeen, to rhyme with magazine); an online magazine. 

Forum: a website or part of a site where people can ask questions or have discussions relevant to the content of the site. Forums can be public (i.e. anyone can register to participate), or private, (i.e. limited to members only). Discussions do not take place in real time; rather, you post your comment or question and wait for others to respond. There are codes of conduct to follow. It pays to read the terms and conditions, which are generally similar for most forums. 

HTML: stands for Hyper Text Markup Language: the programming language used by internet browsers to display a web page.

IP address: IP stands for Internet Protocol. The IP address is a number assigned to each computer connected to the internet, similar to a telephone number, or street address. The IP address for your computer tells other computers where to communicate with it. Unlike phone numbers, some IP addresses can change from time to time

Keyword: a word, words, or phrase used by searchers to find information on a website, or when using a search engine. It’s important to include in your web copy keywords that people might logically use when searching for information on your subject.

Launch campaign: a carefully planned campaign designed to build excitement among buyers and affiliates prior to the launch of a product.

Launch date: the pre-determined date on which a product will be made available for purchase.

Newbie: A person who is a newcomer to something, in this case internet marketing; a beginner.

Niche: an area of common interest shared by a group of people.

Search engine: a remotely accessible program that you use to search for information on the internet by using keywords.

SEO: stands for Search Engine Optimization; to build your web pages and write your content following principles that will give your material the best chance of being noticed by the search engine “spiders”.

Spider: So-called because they crawl over the web, spiders are programs that find pages for the search engines.

URL: stands for Uniform Resource Locator. It simply means “website address” –  the location of a file on the internet. It is the address you type into the address bar when you want to visit a website.

Viral; viral marketing: a very effective marketing process that involves using some sort of incentive to encourage people to voluntarily pass something on to their contacts, thus causing it to spread rapidly (virally) around the internet.

Web Crawler: see spider.